He was a man with great initiative, inventiveness, and passion for his work.
Do you know how the Lavazza blends came to be Luigi discovered the different origins and characteristics of a variety of coffee beans and studied the art of blending them to satisfy the tastes of his customers
Then thanks to a trip to Brazil he was able to see the potential of the beverage in an era of great change
The Lavazza coffee we drink today is the result of a combination created by Luigi of coffee beans from different parts of the world
As his business flourished, Luigi founded Luigi Lavazza SpA in 1927
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